Nice to see you here,
“The niche way” is an extension of our independent magazine NIKA created out of a longing for more niche in our lives. We want to show you the way outside the mainstream — to a lifestyle that resonates with your soul.
We are Czech, and so is NIKA, which means “niche” in English. It’s a word that’s not used as often as it once was. A niche has always been that secret space in a room or building where unique objects, items or heirlooms were placed. It might be a small space, but its importance is anything but small. Just like we place these items in a niche, we discover interesting people and share their uniqueness.
What niche looks like is different to everyone of us. See our niche here at NIKA magazine as inspiration for you, empowering you to explore and uncover your own niche. Yours will be unique, and we’re here to spark that inspiration within you. What it will share is a contrast with the conventional — representing a deeply personal choice, guided by authenticity and a resonance with our true selves, regardless of how unusual it may seem.
Once we all discover our niche, we find ourselves in a space where we feel truly comfortable, completely at home.
Join us on the search for all things niche.
Andrea & Petra
Why Subscribe to “the niche way”?
Free subscribers get our semi-regular posts from our recent niche finds. Paid subscribers get access to extensive interviews, more tips and access to archive newsletters.
